We keep on acknowledging the work of women in the advertising film production.

By October 7, 2022 News No Comments
  1. Talking to… Irene Núñez. 
  2. The programme for the Films by Women Festival in Madrid has finally been announced.

  1. Talking to… Irene Núñez. 

Have you ever heard about ‘el camino de las ideas’ (`the road for ideas’)? It may be similar to the yellow brick road that Dorothy walked with her friends in The Wizard of Oz: bright, but rough, sometimes gleaming, sometimes full of potholes. And on the other side of the road? The Emerald City, a majestic place full of fantasy. This road for ideas’ is what today’s guest will be talking about. The APCP acknowledges the value of women running their own production companies. Today, we talk to Irene Núñez, Garlic TV’s Executive Producer and Partner.

Irene Núñez started working in the industry by joining the production department of DDB. It was there where she learned about ‘the functioning of the agency and about the long, and sometimes tortuous, road for ideas until they turn into scripts that reach the production department and then the production companies’. ‘Understanding this process has been extremely helpful in my later job as a producer’, Irene commented. Later on, she started working at Garlic, the place she calls ‘home’. 

Irene Núñez, Garlic TV’s Executive Producer and Partner

‘Every project is unique and teaches you something different’ Irene explains when asked about her most memorable projects. Many types of projects have left a mark on this producer: from big projects for which she worked with teams from different countries, with worldwide renowned technicians and high budgets, to small projects with a small budget that got off the ground ‘with great effort, wittines and risking a lot’, Some of her projects are: 

Víctor – Playstation

Haunted By Love – VOGUE

 Juana – Coca-Cola Light

Irene Núñez: ‘We have started to work on developing fiction projects and branded content, which I think has a lot of potential for the brands’. While laughing, she declares that to be part of this industry you need ‘a lot of endurance’. What else is necessary? ‘It is very important to be disciplined, flexible, resilient and have the ability to always keep on learning. I think that the day you feel like you know everything you stop being a good producer’. Keeping on learning is something she tries to always bear in mind, and the reason why she has recently studied a Master’s degree on executive production for films and series at the ECAM, with the purpose of better understanding the functioning of the fiction industry.

To all those girls wishing to be part of the industry, Irene wants them to know that she will welcome them with open arms, and believes that ‘it is very important that more women come into this industry and, above all, that more women take managing positions, where we are still a minority’. 

Throughout her career as a professional in the audiovisual world, Irene has laughed, cried and learned from the best of the best. That is the way this industry is. It is not an even road, it has sections with potholes, and others that are more smooth. Step by step, with determination, just like with the yellow brick road, you can reach the Emerald City, the world of creativity. Surely, she can tell us more about this ‘world of ideas’. Remember her name: Irene Núñez.

By Paloma Garrido


2. The programme for the Films by Women Festival in Madrid has finally been announced.

The 5th edition of the Films by Women Festival has announced its professional and educational activities. There will be a total of 13 activities and 29 audiovisual professionals, like Isabel Coixet or Agnès Jaoui.

The programme for the Films by Women Festival is full of experts. They will take part in debates, presentations and projections, with the aim of highlighting the female talent and inspiring the next generations. Equality is its main pillar, highlighting the creation of ‘spaces to reflect, talk and shared experience’.

Some of the first dates suggested are: Thursday the 26th of October, from 11:00 am to 1:00 pm, a ‘Masterclass with Agnès Jaoui’; that same day, from 7:00 pm to 8:00 pm, a ‘Conversation between Agnès Jaoui and Isabel Coixet’. There will also be round tables about different genres, like ‘The documentary: financing distribution and impact’, or others more specific like ‘Cinematographic script workshop with Diana Cardozo’.

The talks, held from the end of October until the 4th of November, will take place in different key locations throughout Madrid, like the Thyssen-Bornemisza National Museum, the Espacio Fundación Telefónica, the Fundación Casa de México in Spain or the Cine Doré – Filmoteca Española (Spanish Film Archive).

Find out about all the available activities by visiting the Festival’s website


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