- The Best!n Beauty Awards
- Cannes Lions 2022 first finalists announced
- Record number of entries for the Effectiveness Awards: 229
- One Show winners keep on winning — only on the blockchain this time.
- The Best!n Beauty Awards
The Best!n Beauty awards gala, the marketing awards in the beauty, perfumery, drugstore and hygiene sector, was held yesterday.
They bring together the industry’s marketers and their agencies to recognise the best campaigns and the teams that lead them and define the consumer trends that have been affected by recent changes in consumer behaviour.
Don’t miss the complete list of winners here.
- Cannes Lions First 2022 Shortlists Announced
Cannes Lions has today revealed the shortlists for the 2022 Glass: The Lion for Change, Innovation Lions and Titanium Lions. The shortlisted entrants will present their work directly to jury members virtually ahead of the Festival.
The Innovation Lions shortlist, whose jury is led by Cleve Gibbon, CTO, Wunderman Thompson, USA, comprises 14 entries from 9 countries, including: Australia, Canada, Germany, India, Japan, Mexico, Peru, South Korea and USA. The winners will be announced onstage on Wednesday 22 June.
The shortlist for Glass: The Lion for Change, which is presided over by Colleen DeCourcy, former President, Wieden+Kennedy, includes 16 entries from 13 countries, including: Bangladesh, Brazil, Canada, Germany, Greece, Honduras, India, Mexico, The Netherlands, New Zealand, Peru, United Kingdom and USA. This year’s Glass: The Lion for Change winners will be honoured onstage on Friday 24 June.
The Titanium Lions jury, led by Jury President Rob Reilly, Global Chief Creative Officer, WPP, selected 24 pieces of work to be presented virtually. The entries span 10 countries, including: Belgium, Canada, France, Germany, India, Lithuania, Mexico, New Zealand, United Kingdom and USA, with winners announced and awarded onstage on Friday 24 June.
The judging format for these three Lions provides an interactive forum within the awards review process. The shortlisted entrants will present their work to the jury, the jury will then ask questions to better understand finer details of the entry before entering discussion stage to decide which pieces of work will go on to win a prestigious Lion.
Simon Cook, CEO, LIONS, comments: “We’re delighted to announce the first shortlists for 2022 that represent the best in creativity in these three highly coveted Lions Awards. We’re pleased that so many entrants from all over the world will have the opportunity to present directly to the jury as they deliberate and make decisions that will set the benchmark for creativity in these very progressive areas of the industry.
The Cannes Lions International Festival of Creativity takes place from 20-24 June 2022. Further information on the Lions Awards, the Festival and LIONS Membership can be found at www.canneslions.com.
- Record number of entries for The Eficacia 2022 Awards: 229
The Eficacia 2022 Awards broke the long list record with a total of 229 cases entered, up 5.5% on the previous year’s figure of 222.
A total of 115 advertisers and 126 agencies entered (10 and 17% more, respectively), which is a clear commitment to the reactivation of this sector and to what these awards symbolise in terms of results obtained through advertising. In addition, this year 34 advertisers and 44 agencies have joined as new entrants.
The ranking of advertisers by registered cases is led by BBVA and KFC with 11, followed by IKEA with 10; Grupo Alsea with 7 and Burger King, Campofrío, Diageo, Mahou San Miguel and Telefónica/Movistar with 5. In terms of agencies, PS21 leads with 25, followed by Havas Media with 22, Arena Media with 19, McCann with 18, OMD with 17, MRM and Ymedia Wink iProspect with 16 and Carat and Proximia with 9.
As for the categories, in this edition, a process of renovation and evolution has been carried out to adapt them to the new market realities and trends. All this has been possible thanks to the contributions of the Board of Directors of the Spanish Association of Advertisers, the Effectiveness Awards Jury Club, SCOPEN as strategic advisors for the awards and the Spanish Association of Strategic Planners (APG Spain) as collaborators.
“Best Brand/Product/Service Launch Campaign” is the one with the most entries, 30, followed by “Best Existing Product/Service Campaign” with 26; “Most Original and Disruptive Strategy” with 24; “Best Campaign Budget Under 250. 250,000 (Tactical or Product/Service Campaigns) with 23; “Best Tactical Action” with 22; “Best Branded Content Action” and “Best International Campaign” with 18; “Best Integrated Campaign” with 16; “Best Regional/Local Campaign” and “Best Demonstration of Social Brand Purpose”, with 15; “Community and Audience Building” with 14; “Brand Building” with 6 and “Best NGO Campaign” with 2.
Practically all sectors with advertising investment are represented in this long list: administration, food and beverage, audiovisual, automotive, cosmetics, sports, distribution, entertainment, pharmaceuticals, finance, foundations, toys, media, perfumery, catering, health, insurance, telecommunications, etc.
In the words of the president of the Effectiveness 2022 Jury, Jaume Alemany, Marketing, Communication and Export Director of Damm, “we will see, once again, given the extremely high quality of the works entered for the Effectiveness Awards, how advertising is a great instrument of social and economic cohesion”.
Jaume Alemany is joined on the jury by Patricia Abril, CEO Good&Fast Restauración. Franchisee of McDonald’s (Representative of the Jury Club); Rafael Alférez, Marketing director, KIA; Luisa García, partner and CEO Europe, LLYC; Luis González Soto, head of Marketing and Brand Management, ING Spain & Portugal; Bruno Lambertini, co-founder Media. Monks (International Jury), Vicky Nieto, Managing director, McCann Madrid; Isabel Ontoso, director of Corporate Marketing, Brand and Media, Grupo Viajes El Corte Inglés; Javier Portillo, director of Marketing, Campofrío; Juanma Ramírez, Chief Strategy Officer, Shackleton (Representative APG); Marta Ruíz-Cuevas, CEO Iberia & Mexico, Publicis Groupe; Carlos Sanz de Andino, President Creative, Darwin & Verne; and Estefanía Yágüez, Consumer Insights & Market Intelligence director, L’Oréal (Representative I+A).
Lidia Sanz, Director General of the aea, and César Vacchiano, President & CEO of SCOPEN, will act as secretaries of the Jury.
These awards already have a history of 3,564 registered cases, 773 trophies awarded, 966 advertisers and 564 participating agencies and 250 jurors. The Eficacia 2022 Awards Gala will be held on 27 October at the Teatro Real. This year, to make the gala sustainable, the carbon footprint will be measured by the company Creast.
- One Show winners keep on winning — only on the blockchain this time.
In addition to offering its iconic physical One Show 2022 Pencils to this year’s winners, The One Club for Creativity will be the first industry awards show to also mint NFTs exclusively for Special Awards winners in this year’s competition.
One NFT will be minted for each winner of a One Show Special Award, including Best of Show, Best of Disciplines, CMO Pencil, Green Pencil, Fusion Pencil, SDG Pencil, and global “of the Year” winners.
The assets are utility NFTs, which qualify the holder to a series of perks and special offers including nominations for future One Show juries, complimentary tickets to One Club events, opportunities to speak at club events, exclusive access to One Club content and Board members, and more.
“As a nonprofit organization whose mission is to support the global creative community, we are constantly looking for ways to elevate and give back to the industry,” said Kevin Swanepoel, CEO, The One Club. “Minting utility Pencil NFTs is more than just an exciting new way to celebrate the Special Awards winners. It’s also a creative new vehicle to engage the community, and a way to offer exclusive perks to creatives around the world.”
The One Club will mint the utility NFTs on the VAST platform, which is powered by Polygon, an eco-friendly Proof-of-Stake (PoS) protocol and a framework for building and connecting Ethereum-compatible blockchain networks using smart contracts.
NFTs minted on VAST are automatically “mirrored” to the wallet holder’s account on OpenSea, meaning One Show Pencil NFTs can be openly traded on the secondary market via VAST or OpenSea with the same eco-friendly smart contract.
“VAST isn’t a technology platform built for creatives, it’s a creative platform built with technology,” said Michael Jurkovac, VAST CEO and cofounder. “As an FCB and TBWA\Chiat Day alum, I’ve always considered The One Show to be one of the awards I valued most, so I’m thrilled to work with The One Club on this project. The One Show Pencil is also one of the most beautifully designed awards, period.”
About VAST:
VAST is the first premium multimedia delivery platform for buying and selling highly collectible NFTs. VAST was developed to help Creators, Influencers, and Brands build deeper engagement with their social network by launching NFT-Enhanced Content through online channels they own and control. To date, VAST has generated over 5 billion audited media impressions for content on their platform from some of the top media sites around the world – including ESPN, Vogue, Vanity Fair, GQ, Architectural Digest, and Harper’s Bazaar.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns, and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards is the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in May, and is the preeminent festival celebrating the intersection of advertising and the arts.
