- c de c – Dia E.
Next Tuesday, November 30, E Day is celebrated. A day of reflection on the value of authenticity.
E Day is the initiative of the Creative Club that explores the development of creativity and its application to the company. This fourth edition consists of an inspiration session, with talks by recognized professionals in creativity and business, a day with teachers of future creatives and marketeers to collaborate in bringing the two cultures closer together, and a hackathon for students from the two scopes.
The thematic axis of the event will be respect for the singular, a differential feature of the work that won the Grand Prize of the 2021 National Creativity Awards: With a lot of accent, by Cruzcampo.
The inspiration session will feature an intervention by Gilles Lipovetsky, writer and professor of Philosophy at the University of Grenoble, who has just published in France his latest essay, Le sacre de l’authenticité (The Consecration of Authenticity), a reflection on a fundamental trend that is observed in developed western societies and is reflected in Cruzcampo’s Con mucho accent campaign. On the other hand, Lucía López-Rúa, marketing director of Heineken Spain, will present the winning case of the Grand Prize from the perspective of the advertiser.
In addition, the conclusions of the work process of the 18 teachers (nine from the business area, nine from the creativity area) invited by the c de c will be presented to reflect on the challenge of bringing both cultures closer together.
- Still without your ticket for the Eye?
I lived # ElOjo2021.
You cannot miss this edition of the Ojo de Iberoamérica which will be virtually from November 23 to 25.
This edition, which will be very special, will have everything that makes El Ojo a unique space for thought, reflection, encounter, inspiration and recognition and that positioned us as the most important international festival with a Latin perspective in the world.
To purchase your ticket and attend the Conferences, Screenings and Awards, El Ojo gives you the opportunity to get your access with a 30% discount until November 12.
Take advantage of 2×1 until November 16 with the code: ElOjo2x1
Meet all the Speakers of this edition, as the festival agenda in
- Sitges Next 2021
Today is the last day of the Sitges Next 2021 festival. It has been a great edition and with a very interesting program.
Albert Soler, president of APCP and director of Mamma Team, participated as moderator in the round table “How to innovate in communication to help you manage your business”.
There was another production table entitled “Synchronizing brands and audiences” where they participated:
-Pablo García Acon, executive producer at Primo Content
-Bep Moll, CEO Branded Mamma & CMO Elite Team
-Ramon Arteman, director of Metropolitana de Muntatges
-Xavi Tribó, co-owner & head of technology at Glassworks Barcelona
-Moderator: Sigfrid Mariné, Freelance Film Producer
We leave you here the link so you don’t miss anything about what happened at the festival.
– Makers & Shakers Awards
We already know the shortlist for the 2021 makker & shakers awards.
The winners will be revealed at the live awards ceremony that will take place at the newly renovated BAFTA Piccadilly in London on December 8, 2021.
This event aims to reward and celebrate excellence in screen content production around the world.
You can now get your ticket here.