Discover the main objectives of the “Fair Competitions” platform and everything it offers.
The #ConcursosJustos initiative, driven by La FEDE, is a “Fair Competitions” open platform for best practices aimed at promoting transparency, fairness, and ethics in advertising selection processes. Its goal is to ensure fair conditions for both agencies and brands, inviting industry professionals to join and share their experiences to build a more responsible and collaborative industry.
During the first meeting of the #ConcursosJustos commission, the platform’s fundamental objectives were discussed: promoting transparency, fairness, and ethics between agencies and brands, ensuring fair and focused processes for both parties.
The initiative focuses on applying best practices in the tendering process, encouraging equitable competition that recognizes the merit and dedication of each agency. It promotes a transparent and fair selection process that values the time and resources invested by participants and ensures objective decision-making. Additionally, it seeks to strengthen the professional relationship between clients and agencies, fostering a relationship based on mutual respect and the protection of intellectual property. All of this aims to raise the ethical and professional standards of the sector, promoting a more committed, responsible, and sustainable environment for the communications and media industry.
The platform provides a guide to best practices and explains its procedures in detail to ensure its informational, consultative, and training/relational dimensions. Everything about #FairCompetitions is available on its website.
