In addition, discover the latest opportunities from the Gerety Awards and Sitges Next, and explore the program for Cannes Lions 2025.
- Discover the full program of El Sol 2025: The festival, taking place on May 29 and 30 in Málaga, has published its agenda, which combines screenings, conferences, and recognition of advertising creativity. Among the most notable talks are presentations on representation in the industry, humor as a brand tool, the ethical challenges of artificial intelligence, and critical reflections on the present and future of the sector. The second day will address creativity as a driver of social change, the human role of algorithms, and brand sound identity, among others. The day will conclude with the awards gala at the Teatro Cervantes and a party at Trocadero, solidifying El Sol as an unmissable event for Ibero-American communication professionals. Check out the full program here.
- Cannes Lions 2025 announces the participation of Eva de Lera from Lobo Kane in the Film Craft jury. Cannes Lions is the world’s most important international creativity festival, awarding the best advertising and communication campaigns globally. As the only Spanish representative in Film Craft, Eva de Lera highlights the international recognition of her career within the audiovisual industry and will contribute to valuing international talent from within the festival. Discover the complete line-up of the Cannes Lions 2025 jury.
- The Gerety Awards 2025 makes its final expansion in the deadline: You have until May 16th to enter the Spanish Production Company of the Year category. They are offering the last chance to participate in this category —APCP member production companies receive a 15% discount— where three campaigns must be included in a reel to enter. Additionally, they have published all their Jury Insights, revealing the favorite campaigns and trends highlighted by the more than 250 jury members, exclusively composed of leading women from 50 countries, with executive sessions in 15 global locations such as Madrid, New York, Tokyo, and São Paulo. For more information about the competition, visit their website.
- Sitges Next: Today is the second and final day of the activities organized by Sitges Next: presentations, dialogues, panel discussions, and case studies to explore the proposals and experiences that are shaping current communication. Sitges Next 2025 will continue today at the Casino Prado Suburense with a program focused on innovation in communication, highlighting presentations and roundtables on new narratives, artificial intelligence applied to communication, and its implementation in various sectors. Notable speakers such as Genís Pena, Fabiana Aguilar, Hugo Barberà, and Daniel Calabuig will explore new narrative languages, emerging technological tools, and the trends that are transforming the relationship between brands and audiences. The event is free, but prior registration is required due to limited capacity. You can also follow the festival in streaming.
