Women are responsible for 80% of the purchase decisions, so it makes sense that it is necessary to know what potential purchasers will perceive as good creative advertising. This is…
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All posts by Alba Polo
We began our tour of Cannes Lions landing at the Creative Lunch with Google and friends event. After several talks about e-commerce, the opportunities offered by new platforms and the…
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The Best!n Beauty Awards Cannes Lions 2022 first finalists announced Record number of entries for the Effectiveness Awards: 229 One Show winners keep on winning — only on the blockchain…
The year’s best advertising were saluted at The Museum of Modern Art at a gala AICP Awards celebration and screening. Winners for the 2022 AICP Show: The Art & Technique…
Gerety Awards reveals its global shortlist, along with the Agency and Production Company by country announcement. Spain’s campaigns on the shortlist are #ToyStrike for Ministerio de Consumo. Government of Spain…
Here are the shootings of the week: APCP, Zissou, TwentyFour Seven, Somos5, Good Company, Garlic, Antiestático, Ava. … APCP yes, you read that correctly, we have been shooting, we are really…
Our sponsor Bestours Group has received the Biosphere certification from the Responsible Tourism Institute (RTI) for having managed to demonstrate compliance with the Biosphere Sustainable actions aligned with the 17…
Who’s a step away from the beach in Cannes? Well, we hope that all of you do and that you don’t miss the Spanish production meeting organised by ICEX –…
With a lot of sadness, but at the same time very happy with the result, last Tuesday we closed this APCP Masterclass season with Cristina Perales and her session on…
