The festival organization expressly recognized and rewarded the work of production companies.
The Ibero-American Festival of Advertising Communication, El Sol, successfully concluded its 39th edition last week with an awards gala that demonstrated the festival’s commitment to advertising production.
It did so in an edition where it reinforced the presence of production companies and their recognition, giving space to ‘Craft’ and awarding for the first time in its almost four decades the “Best Production Company of the Festival“. This new category had a jury presided by the president of APCP, Mª Jesús Horcajuelo and awarded our associated production company, Roma.
These are a series of changes that arise from conversations between the festival’s management and the APCP given El Sol’s organization’s interest in valuing the work of production companies, understanding the best way to consider their pieces, and spreading their work.
From the APCP, we thank the festival’s management and presidency for their efforts and congratulate them for successfully holding a new edition of what is already one of the most important and renowned annual events in the Ibero-American advertising industry.
See you next year for its 40th anniversary!
