Primo takes the title Spanish Production Company of the Year.
The Gerety Awards 2025 have announced their global shortlist, highlighting Spanish creative talent. Primo, our associated production company, receives the title of Spanish Production Company of the Year. Additionally, among the highlighted campaigns on the shortlist are “Breaking Glass” by Antiestático for Scandinavian Airlines and “The Cause of The Accident That Caused The Fire” by CANADA for ICEX and Audiovisual From Spain. They were selected in a process that involved 15 executive jury sessions around the world, including one from Madrid led by Virginia Mosquera, CCO of Wooman.
Furthermore, El Ruso de Rocky has been named Spanish Agency of the Year. Other agencies such as Havas Media, MRM Spain, LOLA MullenLowe, La Despensa, and LLYC stand out among the finalists.
Germany, the United States, the United Kingdom, and France lead the shortlist, with VML as the most recognized network this year. For the first time, countries like Kazakhstan, Paraguay, and Croatia manage to position themselves among the finalists. The Art Direction category stands out within the Craft area with numerous selected pieces, including “Connecting Europe” and “In Hot Water.” The final winners, including the Grand Prix and global recognitions, will be announced on September 2nd. Meanwhile, the Jury Insight Panels will offer an exclusive look this week at the trends and favorite campaigns of the international jury.
You can find the complete shortlist on the festival’s website.
