As our speakers commented at the last autumn conference, the advertising language can be a great tool that helps to tell stories in many formats, and advertising can also learn from fiction.
We may be in the midst of a new resurgence of advertising and film if the two work together.
And it is undeniable that Alauda Ruiz de Azúa, film director and co-founder of the advertising film production company Igloo, is proving it. Her film, Cinco Lobitos, has not stopped triumphing at all the festivals and has won no less than eleven nominations for the Goya Awards:
Cinco Lobitos is one of the candidates to be one of the triumphant winners at the 2023 Goya Awards ceremony, to be held on 11 February 2023 in Seville.